After winning 2nd place the previous year, Bell Media tasked us to recruit for the following year’s Carte Blanche competition—a competition for creatives, by creatives, with the chance to win a trip to Cannes. The only problem was, we wanted to win it ourselves. So we sabotaged it.
We made an un-clickable banner. Media was pissed.
![CarteBlanche_JANUARY 26 R1[2].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053798336-IPUQXPXDIBFX9PNK7S9Q/CarteBlanche_JANUARY+26+R1%5B2%5D.jpg)
![CarteBlanche_JANUARY 26 R1[3].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053799115-5P2LOCVYTSPFUXHYX7EH/CarteBlanche_JANUARY+26+R1%5B3%5D.jpg)
![CarteBlanche_JANUARY 26 R1[1].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053798434-YHUXSXKA6HDKFFBNJL3I/CarteBlanche_JANUARY+26+R1%5B1%5D.jpg)
![CarteBlanche_JANUARY 26 R1[4].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053799165-XDI7JU6P3XOQ9WL1ID2S/CarteBlanche_JANUARY+26+R1%5B4%5D.jpg)
![CarteBlanche_JANUARY 26 R1[5].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053799625-OUB2HKV2RIUC2L3CEQSK/CarteBlanche_JANUARY+26+R1%5B5%5D.jpg)
![CarteBlanche_JANUARY 26 R1[6].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053799726-N6JGWHF457T92J3X173B/CarteBlanche_JANUARY+26+R1%5B6%5D.jpg)
![CarteBlanche_JANUARY 26 R1[9].jpg](https://images.squarespace-cdn.com/content/v1/59dad403914e6b0b822fa13c/1546053800383-1MRMZVTK7HU0EKYDLJZQ/CarteBlanche_JANUARY+26+R1%5B9%5D.jpg)
We made distracting filters anyone would fall for. Even Spencer Dingle.
And even gave Creative Directors judgy stamps to scare creatives out of entering.