Casper came to us with a unique pitch. They had purchased media in 6 weeks, ready to jump into the Canadian market—but they didn’t have any creative. What followed was a furious pitch, some minor testing, a ton of speedy approvals, and over 500 pieces of contextual OOH across Toronto, including a domination at Yonge & Bloor station. Followed promptly by a bottle of champagne and a nap. (On a Casper of course.)
